• Speedy

    No fiddly poppers, they practically close themselves

  • Simple

    So simple, you can fasten a romper with your eyes shut, in seconds

  • Super soft

    No external fastenings, nothing but pure elegance around your baby

In today's fast paced world, few of us have the time (or patience) for fiddly fastenings. There are too many wonderful things to do instead. So we decided to remove the hassle from dressing to make more time for cuddles.

Our baby wear is 100% organic and completely free from fiddly poppers and buttons. Tiny magnetic fastenings are hidden away inside wonderfully soft cotton, leaving nothing but style to wrap around your baby - in seconds.

All our clothes are lovingly designed in London and inspired by our British heritage. Classic, timeless baby wear with a magic twist.

'Magnet Mouse has revolutionized changing time' - Baby London

“A sleep suit which virtually fastens itself” – The Guardian

Simple, soft and easy peasy.

Believe in Cuddles not Struggles.

Mouse Allen, Founder

See how it works